Month: September 2018

It is honestly very common that after shopping online to be on another website and social media and the same products I viewed or purchased will show up. This is a frequent thing that a lot of people notice, but do not quite understand.

Online shopping is much easier than going into a store and looking through everything. Companies like Amazon have almost made it a standard to just ship something to your house rather than driving to stores to find it. Because of this, most of my shopping I do online. The information that these companies get gives them the opportunity to have advertisements to show things that are similar or that other people have bought that I might like.

Even on Amazon, it is normal to add something to your cart and something will pop up underneath saying others who bought that product also bought this, and list multiple other things that they think I might like to buy. This gives them the opportunity to try and sell more of their products to others under the assumption that if many people are buying additional products along with the current one in their cart, that others will buy them as well.

This shows how when I purchase multiples of similar things, online advertisements can use this to target other people into showing them what they think they should buy. By using these cookies that everyone gives them permission to use, we are giving these companies access to our own data.

Money too Tight to Mention

Recently, music artists have been claiming that they are not receiving enough money from streaming music services. Yet many of these streaming companies are making a loss. This graphic shows how much the streaming apps pay the music industry and if musicians could potentially earn minimum wage based on how many streams their songs get.

https://informationisbeautiful.net/visualizations/spotify-apple-music-tidal-music-streaming-services-royalty-rates-compared/

The graphic is divided up by 9 music services, all color coordinated, and the average artist revenue per pay. Then based on the total users and the amount that do not actually pay for the music service, it is determined how many plays are necessary for an artist to make minimum wage at $1,472.

This graphic is useful as it is easy to see how each of the music services are able to pay artists and roughly breaks down how much each company is losing due to their services.

I thought this graphic was interesting, because at first glance it is very aesthetically pleasing. The contrast of vibrant almost neon colors against a dark background makes it easy to look at and follow the data.

It is also interesting as it makes you wonder how many of these music companies are able to stay in business. Spotify for example, loses roughly $426 million annually, yet they pay artists on average one of the lowest amounts, $0.0044 per stream.

Spotify also has the second greatest number of total users and just over half pay for a subscription. This shows us that because more people are using this as a streaming service, more artists are getting plays, meaning that the mere $0.0044 per stream adds up to the $426 million annually lost.

 

Diversity in Tech

Diversity in any business is also a highly debated topic in which globally people are concerned that women and minorities are not accurately represented in large corporations, especially the tech industry which seems to be largely dominated by white males. In the graphic below, it breaks up how many top social media and tech companies are in terms of diversity of employees globally and even compares it with the US population, Kaiser Permanente (largest female employed US company), US Congress, Venture Capitalists, and Fortune 500 CEOs.

https://informationisbeautiful.net/visualizations/diversity-in-tech-static/

As seen above in the data, every single company is composed of a majority of white males, with the exception of NVIDIA where only 38% of the company is White and 44% is Asian, yet they also contain the lowest number of female employees at 16% (almost half that of every other company).

This graphic easily breaks down gender and ethnicity by company so it is very easy to decipher the demographic of each without necessarily reading the exact percentages.

Personally, I find this graphic interesting as a women who is interested in working in the tech industry, it is good to know what companies support female employees versus and company where I would see very little women representation.