Second, I will talk about the design concept which is my favorite topic in college. I got all of the information of this topic from a book called Writer/Designer by Arola, Sheppard, and Ball. This information will give you a brief understanding of design concept that used in multimodal projects.
Element:
The Text is made up with different elements to give the text cohesive meaning. There are many elements used in every text such as images, words, colors, or shapes.
Emphasis:
Emphasis makes the important elements to be highlighted from the text by making them bigger or having a different color.
Contrast:
Contrast means some elements that have different shapes or colors make them stand out of the text from other elements.
Organization:
Organization means arranging elements in a way that will makes the text organized and the elements working together.
Alignment:
Alignment means making elements following a single line in text.
Proximity:
Proximity means making some elements closer from other elements by moving them in space.
Color:
Color can be used to emphasis elements inside a text.
Framing:
Framing means focusing in a specific element inside a text by creating a frame around that element.
Sequence:
Sequence means viewing elements in specific order inside text by making a story out of these elements.